How to talk to a graphic designer

How to talk to a designer

 

If you are beginning a business, or want to “spruce up” the one you already have, chances are you will end up using a graphic designer. What do we designers do? In a nutshell,  we make things look pretty!

Be it a logo, a brochure, a website, etc… we designers make things look clean, orderly and all around pretty for our clients. Those of you who have dealt with designers before, you are familiar with some of the lingo we designers use in order to talk to you about a certain project. If you are contemplating hiring one of us to help your business succeed, then this guide will be a good stepping stone.

Ready? here we go…

Initial meeting: When you meet with your designer either in person, on line or though a phone call. I always find it best, if meeting in person, to meet at a neutral location such as a Starbucks or local cafe.

High Res images: An image, or picture, used for your brochure or any printed material. This is always the best option.

A high res image can be either purchased or taken by a good digital camera. Images from a phone do not work. Images downloaded from the web, without permission from the owner of such image, does not work. Images that are 2″x 2″ ( inches or centimeters) and are high res, do not work. Here is the reason why: Digital images, or scanned to become digital, work in pixels. Pixels are tiny little squares that make up an image in the digital world. The more squares (or resolution. ex: 300 dpi) the better the image. Images used on the web are at their lowest resolution (72 dpi) possible, making them look VERY fuzzy when printed. They are also VERY small physically speaking. Phone images are the same way. Downloads from the web without permission are a total no-no. You would be placing yourself under legal harm’s way for using an image that doesn’t belong to you. Also, Images can not be pulled out of thin air. Meaning, if you have a photo of the “top” of an apple, the designer can not “turn the apple” to show the “side” of it on your project.  You would need a new picture.

Copy: This is the “TEXT” need from you, the client.

Unless the designer will be writing everything for you, a very unlikely scenario, you need to write all the information needed yourself. This includes addresses, emails, phone numbers, etc… Please spellcheck your work. Designers should not be accountable for your spelling mistakes. When drafts are given to you, check and double check everything written on your project.

Drafts: Ideas and layouts given to you before the final material. Drafts are usually emailed to you.

Logo Design: A logo is probably THE most important piece to your business branding. It is important, for your success, to be recognize among the plethora of businesses just like yours. A logo will give you that recognition.

How much should you pay for a logo? well, that will depend on your designer. Just so you know, the “Graphic Artists Guild” suggests that a logo should be between $50,000 and $2,000 dollars. This all depends in the size of your business. If you are just starting and are working from your garage, chances are that the designer will give you a good price.

Live Area: This is the area you can physically SEE on a print.

When images are printed, they get to be printed on really large sheets of paper and then trimmed, or cut, to the final size of your piece. It is very important what part of an image you see on your product.

Printing Process: How your project will be printed. 4 color, UV, 1 Pantone color, foils, emboss, deboss, etc… all done by a printing house, or vendor.

Small quantities can be printed digitally. Large quantities should be printed on an offset printer. ONLY offset printers can accommodate 1 color Pantone, foils, funky inks, etc… Also, be very aware that the color on your screen might not be the colors on the final print. This is because all computer monitors and phone screens are not created equal. You can either cross your fingers that things will look great when printed from a file onscreen or get a “paper proof” of your project. Now a days, you’d do well practicing your faith that all will turn out alright!

Common Misconceptions: Things that designers can do only in the client’s imagination.

Designers Are Not/Do Not/should Not:

Make things bigger by the push of a button, take calls in the middle on the night, read the client’s mind, robots, add to the “image” of something you made without the original files, participate on the client’s desperation and/or emergencies, make up a new day in the calendar, work as fast as superman, be in two places at once.

Designers DO however listen, work hard, show patience, guide, are professionals and need to get paid in a reasonable time.

I hope all these lingo from designers make a bit more sense to you now. There are plenty of other things to consider when hiring a designer to make a business shine and look pretty. It all depend on the communication you and them have. Mutual respect is the key.

Do you have any other questions about designer’s lingo? What has your experience been so far?

Have a creative day,

Belle signature ok

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Arts and craft classes

Arts and crafts topI decided to open up an arts and crafts class/school for children, so, in my way of just doing things, classes begin the first week of July. I will be teaching children from the ages 3-12 years old. I’ve had a few teenagers interested in my classes as well.

For the month of July, I will be teaching line and form. Since the ages of each one of my classes vary, this is how I will break it up:

We will be reading the book “The Very Hungry Caterpillar”.

With this book, we will learn about color, shape and form as well as about the artist behind this book, Eric Carle, during our first two weeks of class.

3-4 and 5-6 class — Will learn about hand painting and cutting with scissors. We will be making the following projects:

7-9 and 10-12 class — Will learn about the process Eric Carle uses in order to make these fabulous illustrations and will be making our own bugs. Here is the process of his genius. we will end up with something like this:
Abdulla's Flying Insect
The last two weeks of class we will learn about line and shape. To this end we will study Mr. Paul Klee. He is famous for his simplistic yet evocative art.
The work I am most interesting in sharing with the students is this one, Du gris de la nuit surgit soudain, 1918:
Based on this work, the children will learn about line, color and negative space.
We will also be working, on the last two weeks of July, with the book The Dot, by Peter H. Raynolds.https://abelledesignblog.files.wordpress.com/2013/06/47c70-thedot.jpg

‘Big Japanese Wave’ | Ciara Christensen By Chris Nicholls For Flare Magazine | March 2013

I really love all of these fashion pictures. i love them mostly because of the aesthetics of the photographs and the artistry of the designs.

Great Design: Packaging

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Great Art: Custom Sillouette Portraits

Sophia 2

En Español

I just created these new Custom Silhouette Portraits. You can send me a profile picture of someone you love and i will make the magic happen. Please visit my ETSY STORE for directions on how to get it done.

I just taught myself how to make seamless patterns in Illustrator, so I’m really excited about what I can do. Really, the sky is the limit. Here are other combos for now. I will post more in the near future.

Sophia 2 Sophia 3B

Great Design: Websites

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Ok idea: Family Portraits

En Español

We want to get a family picture done this year. There are so many things to think about when getting a photo done that it can be overwhelming.

Should we go with a professional photographer? if so, where do I get one? where do we pose? what should we wear? Should we do a photo shoot at a studio? what to do? what to do?

while looking around for ideas, and there are many fabulous ones, I came across several pictures that I couldn’t help but share them with you. While I can see the…”thought” behind them, I can’t help but wonder, what were they thinking?

weird and funny family pictures

weird and funny family pictures

weird and funny family pictures

Funny Family Christmas Picture