Most of my clients are small business owners. Many of them, at first contact, need me to design a Logo for their company. Then, its usual that they would like business cards, stationary, and then roll into direct mail, posters, digital banners, icons, etc… Pretty much branding.
Today I will talk about what branding means to small business owners and why it can help your business succeed.
Branding to small business owners means a few things:
- Instant recognition
- Peace of mind
1- Instant Recognition
There are literally hundreds, if not thousands, of small businesses coming up every day. Out of all these, a good 15% of them do what you do and offer some of the things you offer as well. Branding helps you come out of the pool of businesses as one that is visible, recognizable and remembered. It is always a good idea to invest in your brand. Think about the many ways your clients could remember you. My advise would be to begin with your logo and stationary package, depending on your business. If its a restaurant, posters or direct mail might be a good idea too.
When people know what you look like and the way you behave, they trust in your consistency. I read somewhere that branding should be treated the way you describe a person. Happy/sad. Elegant/laid back. Colorful/monotone. Modern/Classic. Whatever the description is, when a brand looks the same on everything a business, your business, produces, it is thought of as reliable, professional and good for them.
When your clients see and recognize your brand, they will chose you over someone else; Solely based on remembering you. If they remember you, they believe in you and POOF… you have more clients. Think about it, why do you go to your favorite Chinese takeout instead of the one, maybe, closer to you? Of course, their food is good. BUT what made you go inside their restaurant in the first place? recommendation, you drove by, direct mail, email, etc… “mmh, this looks like a good place!” you say. But think of why. Their branding dragged you in.
3- Peace of mind
Branding your business will help you come on top, acquire new clients, make money, and therefore, it will give you peace of mind. Peace of mind to know that things are working out and that whatever you do in the future, for your particular business, will work just as well and it will be a great deal easier to make it happen… again.
I highly recommend you invest in a good designer to create a branding for your business. Designers come in all shapes, sizes and prices, so it is up to you to chose one that best meets your needs. Your business branding is very important because it will give you instant recognition, consistency, credibility and above all, peace of mind.